I work between art and commerce, building worlds and brands.
I earned a degree in Communication Design from Pforzheim School of Design, then a master's degree in Innovation Management at the European School of Management and Technology Berlin. Combining the learnings from both curricula, I came to understand "Gestaltung" as the thought that precedes the form. This theoretical foundation was complemented by working with multiple brands in a commercial context. From there, my focus turned to how cultural relevance is ever-changing through innovation and technology.
Building Brand
Building Advertising Painting Graphic
Design Interface
Design Digital
Sculpture Brand
Construction Packaging
Ever-changing cultural relevance through innovation
In cybernetic theory, systems monitor their own performance and use that information as a signal to self-correct or adjust future actions.
